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Could hardware devices become the new ratings sources?
by Cordie DePascale As marketers struggle with the disjointed, apples-to-oranges worlds of TV and Digital advertising, due solely to a lack of reliable cross-channel metrics, one wonders whether a...
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RTB: On the Rise
Programmatic Buying has seen rapid growth within the last two years. Here are just a few statistics detailing its ascent: eMarketer estimates that marketers will spend $3.34 billion on RTB ads this...
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Mediaocean Support: Fast, Efficient, and There When You Need It
Since the launch of our web-based Mediaocean Support site in March, we’ve been able to provide our clients with an overall improvement in the speed, efficiency, and ease with which their issues are...
View ArticleDigital Advertising and the Increasing Need for Better Metrics
by Fraser Woolard As the digital advertising landscape expands and evolves, the question of measurement standards (or lack thereof) has become an increasingly pressing issue for both web-based...
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Thinking Through Convergence in Europe
Last Tuesday, Mediaocean hosted a roundtable conversation of senior advertising leaders at the Guardian’s Changing Advertising Summit in London. The panel, led by Barnaby Chapman, Mediaocean’s Product...
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Video and video convergence update
A few news items from the world of video convergence over the past week: According to comScore September data, AOL passed Google as the company serving the most online video ads in the US—with 3.72...
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When will online video really take off?
Cordie DePascale, our VP, Product & Partner Development, spoke on a great panel at MediaPost’s Video Insider Summit this morning entitled: “When Will the Online Video Market Truly Arrive? And...
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Mobile Video is Happening
According to research from video analytics firm Ooyala, roughly 13% of all digital video plays now come from mobile devices—up 41% from 1H 2013 Adap.TV finds that, in 2013, brands upped video ad...
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Why Twitter is different from Facebook, and what that means for TV
By Cordie DePascale, VP Product Management While we’re all thinking through the future of social + TV, it’s important to think through a critical piece about Facebook vs. Twitter: Facebook is a true...
View ArticleManaging Media Convergence
At the start of the year, we’d like to highlight one event from 2013 that speaks well to one of the big issues we’re focusing on: enabling agencies to think through—and succeed at—the cross-channel...
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